The story is quite ordinary and small. It all began at a business school where the idea of building a brand came to mind. The goal was to have the best product and workplace, among other things. Now, I must find a product through which I can communicate the brand value to everyone. The apparel industry was not initially considered, but it happened to be the chosen industry. The interesting thing is that the apparel industry can reach a large community. I started dreaming of togetherness, values, being the most trusted brand, and having the happiest workplace.