Brand Story

Thank you so much for reading our story…

Story is very ordinary, and small. It all started from a business school where the idea about building a brand came to the mind. The best Product, the best workplace, and so on. Now, must find what is my product through which I can communicate the brand value to everyone. Apparel industry was nowhere in the bracket of products those were considered. It just happened. Interesting thing was, if it is apparel industry, it can reach to everyone. Yes, a big community… (Started dreaming of togetherness, values, most trusted brand, happiest workplace…)

Have heard many people asking for ideas keeping money in their pocket. This story is different here. Only idea but no money… (Research, Research, and Research…) Travelled to a city called Tirupur, a state of Tamil Nadu, in India to find the best manufacturer, and finally found one. Discussed with them, explained our requirements like the material we want, the design, quality, and so on.

“We believe that the product quality is the quality of everything that it is made up of, and the way it is made. We must search for the best components, let it be from any part of the world…carefully select, get those together, design it passionately, manufacture with care…, and deliver with love will make the difference…”

They manufactured 18 t shirts as requested (with whatever a little money). The “just a thought” of creating a brand is now a reality in my hand. Looked at it for hours and hours the way we look at lovers… realized one more time that if we work hard for a vision, it will happen…
Gave those t-shirts to friends. More than a year passed by. They all said its very good in quality which gave confidence. Gave this brand a name “Kivofa” (it took most of the time). Then connected to fashions designer who can take care of the Design, Material, Process, and the quality. 
Finally, it got registered… Started humbly (No big money to invest…) only 16 colors but have confidence that if someone buys it, will say "it’s really good…" yes,

Working hard to get you the best...

Story continues…